Cross-Cultural Awareness

The Cross-Cultural Training – Arab World & Middle East focuses on generating awareness for cultural based values and business practices in MENA- Middle East and North Africa and providing guidelines to support business performance and relationship building.

The Arabic culture refers to the cultural experience shared by a group of people comprising a common history, cultural values, and language. With the formation of the Arab League in 1946, an official definition of “Arab” was put forth. “An Arab is a person whose language is Arabic, who lives in an Arabic speaking country, who is in sympathy with the aspirations of the Arabic speaking peoples.”
Coming from this, a key concept within Arabic culture is the idea that such a culture does exist across national boundaries and regions, bringing together people of various ethnicities and origins. Language, ethnicity, and religion are the major components binding the Arab world together.

The Arab world stretches from Morocco across Northern Africa to the Persian Gulf. The Arab world is more or less equal to the area known as the Middle East and North Africa (MENA). It is important to realize that Arab countries are both religiously and ethnically diverse with Islam being the dominant religion in most countries.
Doing business in the MENA presents great opportunities but also challenges for western business partners who are unaware of the cultural values that influence business interactions and practices in the region.

The Cross-Cultural Training – Arab World & Middle East focuses on gaining general awareness of the region, the Arabic league and cultural variation, the Middle East cultural heritage and values, the role of religion- Islam and other religions in the region. General guidelines are provided for doing business in MENA.

The importance of hierarchy and family connections and the power balance and status will be elaborated on. The five pillars of Islam will be explored. Understanding the core concepts and implications of the Shahada- Belief, Salat- Prayer, Zakat – Charity, Sawm – Fasting, Hajj – Pilgrimage are key to understanding behaviors and attitudes of several of your business partners. The training also provides insights on the co-existence of Islam with Christianity, Judaism and other religions.

Our Cross-Cultural Training – Arab World & Middle East highlights how cultural values such as the values of Islam, hierarchy and status, influence business interactions with business partners. Concepts such as fatalism, the clan system, delegation, wasta – mediation and intercession are elaborated on. This training will enhance your cultural awareness and support your communication and collaboration with business partners in the region.

In the Cross-Cultural Training – Arab World & Middle East we will provide you with first-hand information on the historical, political, cultural and economic background in the development of the countries in the region. Information will be given on the opportunities and challenges of collaborating with Arabic business partners. You will acquire knowledge concerning the particularities of business culture in the Middle East. Our qualified Arabic trainers and experienced intercultural consultants will provide you with guidelines on adapting appropriately to cultural differences and managing cultural diversity in the collaboration with your Arabic business partners.

  • What are the key differences and similarities between the Arabic countries (MENA)?
  • What role does religion play in business and what key points do I need to be aware of?
  • In how far does Islam provide a common identity?
  • What aspects of Islam should I observe so as not to cause offence?
  • How can I avoid causing loss of honor or face to my business counterparts?
  • How do I deal with gender issues in Arabic countries?
  • What are the differences between the countries?
  • What are the main aspects of the clan or tribe system which are important to recognize?
  • How do I recognize, understand and deal effectively with the power balance and status?

Focus topics listed describe suggested course material, as with all training, consultation, and coaching actual course material will be tailored to achieve targets set by our clients.


Rodrigue Moussa, Our Expert on Cross-Cultural Awareness – The Arab World & Middle East
Rodrigue Moussa
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