Cross-Cultural Awareness

The Cross-Cultural TrainingGermany generates awareness for cultural values and business practices in Germany. It provides guidelines for developing business relations and understanding the structure of organizations in Germany.

According to its GDP, Germany is Europe’s biggest national economy and the fourth largest in the world. Germany is one of the founding members of the European Union and the EU plays a very important part in the country’s economy. Doing business with Germany is often complicated as German and European laws have to be considered and strict guidelines apply which are followed by letter and taken very seriously by German nationals and business partners.

The implementation of the many rules, laws and guidelines indicate that Germans tend to the high uncertainty avoidance. They value certainty and structure in financial matters, in their private life and in their companies. Hardly any other country has such a high saving ratio as Germany. To avoid misunderstandings, business agreements are usually put down in writing and oral agreements would often not be considered as binding.

The Cross-Cultural Training – Germany demonstrates how core points such as uncertainty avoidance, trust, law-abidance, achievement orientation and timing influence business interactions and focuses on what to be mindful of to ensure successful business with German partners. This training will enhance your cultural awareness and supports you in your business communication and relations with German business partners.

In the Cross-Cultural Training – Germany information concerning the historical, political, cultural and economic development of Germany will be provided. You will gain knowledge about the opportunities and the challenges in collaboration with your German business partner. Our qualified German trainers and skilled intercultural consultants will provide guidelines on adapting appropriately to cultural differences to ensure successful collaboration with your German business partners.



We explore key questions such as:

  • Building trust with German business partners
  • Hierarchical thinking and structures in day-to-day business
  • Balancing the required certainty and security on the one hand and desired freedom and creativity on the other
  • Balancing task and relationship orientation
  • Controlling emotions and remaining “sachlich” in day-to-day business
  • Being spontaneous and flexible with German business partners
  • Presenting your company, your product and yourself in the most convincing manner

Focus topics listed describe suggested course material, as with all training, consultation, and coaching actual course material will be tailored to achieve targets set by our clients.


Dr. Kristina Hahn, Our Expert on Cross-Cultural Awareness – Germany
Dr. Kristina Hahn
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