Cross-Cultural Awareness

The target of this training is to acquaint the participant with the national and business culture of the vast country of India. The participants gain awareness of the impact of culture on the day to day business in Indian multinationals, SMEs and Indian corporations working with the West. In addition the workshops focuses on behaviors and thinking of Indian clients and or Indian employees who collaborate with or report into Western organizations. The training aims to create awareness of East & West cultural diversity and to provide guidelines on how to use this diversity to your advantage and to the advantage of the team. You learn how to work successfully in the cross-cultural team with colleagues or business partners from India.

The workshop is interactive. The practical guidelines and cultural insights given are based on empirical data and studies from Prabhu, Joshi, Mankad, Trompenaars & Hampden Turner, Hofstede, Hall, Narsian and the GLOBE research project. The activities are adapted to suit the needs of the participants. Simulated role-plays and activities based on best practice are conducted.



  • Facts about India (geographic, economic, socio-political)
  • How to empathize with Indian business partners
  • Respecting hierarchy – understanding the concept of micro management vs shared leadership
  • Understanding and demonstrating relationship orientation and task orientation
  • Indian national culture; exploring the incongruous juxtaposition of modern and traditional ways of life
  • The impact of religion; Hinduism, Buddhism, Sikhism, Bhaki cult, Sufi, Islam and Christianity
  • Traditional values and their impact at work; collectivism, harmony, modesty, peace, duty, face saving, positivity etc.
  • Dharma, Nishkama Karma, Ahimsa etc.
  • Values inherent in behaviors, project management, communication and leadership and teamwork
  • Do’s and don’ts in business; practical guidelines
  • Dealing with life’s practicalities in India, what, how and where
  • Culture and its impact on structures and processes such as risk-taking, values and assumptions, motivation, leadership style and relationship-building, decision-making processes in India.
  • Self-awareness and perceptions; how are Western / German partners perceived by their India business partners and clients?
  • The concept of time in business in India
  • Cross-cultural communication: Socio-linguistic understanding. Looking beyond the language; India a moderate -context culture vs. Western low-context culture
  • Culture and communication: Useful guidelines for negotiating with Indian business partners

Focus topics listed describe suggested course material, as with all training, consultation, and coaching actual course material will be tailored to achieve targets set by our clients.